How I Scaled eSahayak from ₹0 to ₹20L MRR
Built India's First Full-Stack LegalTech Platform – Solo
Key Performance Metrics
Monthly Recurring Revenue
Monthly recurring revenue
Monthly Organic Traffic
Organic visitors per month
Conversion Rate Increase
Up from 3%
Vendor Partners
Pan India network
Reels Views
Viral content performance
Bootstrapped
1 Marketer. 0 Funding.
Problem & Opportunity
The Legal Documentation Gap
Millions of Indians still rely on offline agents and shops for legal documents. I built eSahayak to simplify and digitize legal documentation — from stamp papers to rent agreements — using automation, vendors, and SEO.
The opportunity was clear: create a digital-first platform that makes legal documentation accessible, affordable, and efficient for everyone across India.
Evolution Timeline
Launched with Crove-based legal drafting templates
SEO content & lead magnets deployed
WhatsApp automation integrated (CVR boost: 3% → 5.5%)
SEO traction crosses 100K monthly users
Vendor onboarding starts for PAN India stamp delivery
Full-service rollout: Draft + Stamp + Delivery
Crossed ₹10L MRR milestone
Crossed ₹15L MRR milestone
Crossed ₹20L MRR milestone
Growth Strategy
SEO Engine
Indexed 100+ service pages across Indian states → 300K+ monthly visits
WhatsApp Automation
CVR increased from 3% → 5.5% using Interakt API and real-time follow-up
Google Search Ads
Launched local + national search campaigns with 3x ROAS
Vendor Network
Onboarded 20+ vendors via WhatsApp/email for real-time legal fulfillment
Reels & Content Marketing
Viral Content Strategy
Shot relatable legal content with friends. Hit 20L+ views in 45 days across Facebook & Instagram using humor, regional language, and storytelling.
Created relatable scenarios about legal document problems
Used regional languages to connect with diverse audiences
Leveraged trending audio and formats for maximum reach
Converted viral views into website traffic and leads
Tools & Tech Stack
Crove.app
Make.com
Interakt
WhatsApp API
Google Docs
Results & Highlights
From Drafting MVP to ₹20L MRR
Grew Organic Traffic to 300K+/mo
Increased CVR to 5.5% with WhatsApp automation
20+ vendors across 20+ Indian states
All executed solo by 1 marketer — without funding or agency
Let's Build Scalable Growth Like This – Together.
I'm open to joining a growth-focused startup or product-led company as your next Marketing Lead, Growth Strategist, or CMO.